Friday, March 27, 2015

Prep 8

The research given is clearly not significant in any sense. Also, because is was based on employees answering questions and guessing how much sleep they have, the accuracy of the study is far from home plate. If I were a Sleepy's employee, I would have advised that the information was not released based on the accuracy of the study. Although the study got them a ton of publicity, it was not necessarily worth it. On the other hand, if I were The New York Times, I would not have a problem publishing this story. Although it is not a great informative story, a lot of people were drawn to the story because of the inaccuracy of it. So in the end, it gets people to buy your paper, and money talks.

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