Prep 13

The Chic-Fil-A CEO Dan Cathy was not smart in making his views of gay marriage wide open for public view. Not only did he put his reputation at stake, but he also risked the perception of the million dollar food chain he is employed by. If I was advising Dan Cathy, I would have told him to speak proudly about his religious views in other aspects, but hold back when gay marriage was brought up. There is no reason to give the public any spark that will set a flame to your company.