Prep11

Mr. Smith was wrong to bash his former employer in the New York Times. The company paid him well into six figures, and paid for his trips around the world. He should have kept his feelings to himself and expressed them with his company behind closed doors. On the other hand, Goldman Sachs responded well to the situation by letting their employees know that they are part of the team as well. In future PR for Goldman Sachs, I would advise them to make sure their employees are comfortable, so nothing gets blown up in this manner.

Prep10

If I were deciding for Ketchum, I would have warned them that they could be setting themselves up in a trap. We've all seen the commercials where people think they're eating a 5 star steak dinner, and it turns out to be WalMart brand and other similar items. We never know if those are truly accurate. For all we know, they could be actors. So I would have advised that they opted out of this event.

As for the invitations go, they should have only told them that it was free food. Not specific meals. If you make them expect something and receive something else, that isn't good and starts off negative. But if you tell them only that it will be free food, they start off eating at a neutral state of mind.

Prep9

MSNBC Seemed like they were going to say just about anything to make this a big story. They reached and twisted the situation and blew it up to make it seem like a big deal although it was not. MSNBC wanted to show the Romney had no clue about the daily life of the common man, and from a common sense stand point, does not make sense. Of course he was born wealthy and then became a successful business man, but he is smart, not a low life that does not follow every day life. Of course he knew about touch screen technology. Of I were Andrea Mitchell, I would have handled the situation a little differently. I would not have accused him of being out of touch with daily life, and not aware of updated technology.