If I were deciding for Ketchum, I would have warned them that they could be setting themselves up in a trap. We've all seen the commercials where people think they're eating a 5 star steak dinner, and it turns out to be WalMart brand and other similar items. We never know if those are truly accurate. For all we know, they could be actors. So I would have advised that they opted out of this event.
As for the invitations go, they should have only told them that it was free food. Not specific meals. If you make them expect something and receive something else, that isn't good and starts off negative. But if you tell them only that it will be free food, they start off eating at a neutral state of mind.
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