Prep 14

The tweet that Kenneth Cole sent out during the situation in Egypt was very inappropriate. If Cole were going to tweet anything, it should have been in support of the citizens of Egypt, not to promote the brand through a tragic situation. I'm sure Kenneth learned his lesson about making humor while lives are being lost. I would recommend that Cole only promotes the brand through trends that are not controversial, and if you do want to get your brand out there during a crisis, show support in order to help the image of the brand.