Prep 16

In my personal opinion, I believe it was best that MSNBC did not mention the sponsorship with Starbucks during the interview. If I was the public relations advisor for MSNBC, I would have made sure that they avoid bringing up too much dirt on Starbucks, but at the same time, let the CEO confront concerns that consumers may have. If I was an advisor of Starbucks I would tell the CEO to make sure customers hear what they want to hear. You do not want to start anything that will put the brand in a negative light.