Prep 17

I believe that Kobe Bryant handled the crisis well. He immediately made a statement and that helped his case a lot. Most lawyers say it is best to wait a while to make a statement (Tom Brady is doing that right now) and it usually does not work out. Bryant instead used the public relations method and commented immediately. If I was a sponsor of Kobe Bryant I would not take action against him. If he did not apologize and help his situation I would, but Kobe Bryant handled it very professionally. If I was an NBA advisor I would have told him to not appeal the fine and pay the $100,000 as soon as possible. It is better for your reputation if you face the consequences instead of try to escape them